aroma M celebrates 21 years

Artisan Craft: Aroma M Hits the High Notes- in Vanity Fair

"The pursuit of perfume perfection took Maria McElroy of Aroma M years of study all over the world. She recently moved her atelier from DUMBO to Bushwick, Brooklyn, where she creates her cult favorite fragrances and beauty oils. Originally a painter with an MFA from the San Francisco Art Institute, she is inspired by color, her years living in Japan, and a romantic imagination. From globally sourced ingredients, to mixing fragrances drop by drop, to hand-packaging her bottles with exquisite imported papers, McElroy does things the hard way, producing premium products backed by 20 years of experience."

NEW RELEASE

Geisha Vanilla Hinoki

     Geisha Vanilla Hinoki: At Last, a Sophisticated Nighttime Vanilla                      

Maria McElroy, founder and owner of the Japanese-inspired cult parfumerie Aroma M, is delighted to announce the first new addition since 2011 to her celebrated Geisha collection. Introducing deep, dark. intoxicating Geisha Vanilla Hinoki, a nighttime—or should we say bedtime--potion that takes an utterly new approach to the world’s most popular gourmand aroma, rumored to have aphrodisiac effects.Vanilla scents tend to have a cloying, candied effect. But not Vanilla Hinoki. Its key ingredient is a woodsy, smoky vanilla found only in Morocco—and very hard to come by. Five years in the making, it’s been blended with unexpected partner notes. Foremost among them is hinoki, a storied cypress.   For centuries, this prized Japanese wood was used to build palaces, temples, shrines, noh theaters--and those hot spring pools known as onsen, found in mountainside inns. Maria’s intention with this new scent was to capture the cloudy, floating, sybaritic sensation of lingering in one of these scented hot springs.

 As for the other ingredients:   They kick off with light and sparkling bergamot combined with spicy, wake-up clove, cardamom, and nutmeg. These segue into more soothing mid-notes: cedarleaf, soft bergamot, and lavender. And finally the lingering drydown: exotic, animalic leather; incense-like patchouli; tropical, evergreen amyris; and cleansing, envigorating cedarwood.  
The overall effect? Subtly sultry, as the Japanese prefer their scents, and wearable by women and men alike.

 

 Camellia Cleansing Oil featured in Organic Spa Skin Care Guide

From Organic Spa Magazine:

Now that women are getting used to moisturizing oils as part of a successful beauty regimen, it's not surprising that cleansing oils are becoming popular as well.

Water can be harsh and potentially drying to the skin, especially if skin is dry or sensitive. Cleansing oils are gently massaged into skin with fingers, then tissued or rinsed off. They remove dirt, excess oil, makeup and environmental impurities, and they don't strip the skin.

"Skin should not feel tight after cleansing," says Maria McElroy, founder of Aroma M Skincare, which just launched its first cleansing oil. " A cleansing oil leaves the skin feeling moist."

Aroma M Camellia Cleansing Oil

McElroy's line was inspired by her love of Japan, and this delicate new oil, featuring organic camellia seed and rice bran oils, is extremely effective and a pleasure to use.

 

Camellia Perfume

 

 

It was inevitable . Once word got out that Aroma M Beauty’s Camellia Collection of small-batch performance-driven Bath, Face, and Hair Oils was lush and addictive, the urgent requests started pouring in. Our customers wanted a camellia fragrance too!

 So we obliged. After all, we got our start as artisanal perfumers-and we're proud to say that our Geisha Perfume Oils and Geisha Eaux de Parfum have achieved cult status.

 And now we're delighted to introduce Camellia Perfume- all-natural and organic like every other aroma M Beauty item. The ingredients here a floral bouquet- jasmine gardenia neroli, geranium, rose-given a contemporary twist with the addition of incense-frankincense, specifically. And at the heart its namesake, fragrant camellia essential oil.

Aroma M Camellia Perfume is au courant in yet another way, as the fragrance will debut in two forms: pure oil-dense Perfume (1/4 oz, $150), and a high-concentration eau de parfum (1oz., $110). The choice is yours. Or buy both and layer them.

 The square-cornered rectangular bottle recalls the no-frills Modernist flacon favored by Coco Chanel (whose signature flower was the camellia along with the Geisha’s). The oil-perfume bottle, its neck wrapped in gold metallic thread, evokes scent containers from the heyday of perfumery in the early 20th century. The label, framed in Yuzen paper, is an Aroma M signature touch.

 

Boom! aroma M Beauty Camellia Hair Oil in Elle Magazine editorial featuring founder Maria McElroy.

Tear sheeta of Elle featuring aromam fragrance in April Longs article Eastern Promises

From Elle Magazine:

American artist and perfumer Maria McElroy was similarly inspired by the wisdom of these immaculate women when it came to launching her camellia oil-based skin- and hair-care line, Aroma M Beauty. Geisha use camellia oil instead of water to remove their makeup and cleanse their faces, she says. It's one of the most famous Japanese beauty secrets. It's even written in The Tale of Genji, which is one of the oldest books in the world, that the women in the court used camellia oil to dress their hair, which they then scented with incense.

aroma M Beauty organic beauty products

bottles of Camellia oils

American born artist Maria McElroy synthesized her love of blending colours and textures with her passion for scent to create aroma M perfumes in 1995. Maria's seven-year journey rich in Japanese history, romance and mystery, became the genesis for aroma M beauty and the inspiration for the capsule collection of Geisha beauty products.

Maria's appreciation for Japanese culture and aesthetics in addition to her extraordinary experiences in the secretive world of the Kyoto Gion Geisha’s, have been the bases for aroma M’s Beauty products. Steeped in the ways of ancient Eastern traditions, and adhering to the Eastern mandate that beauty is a daily responsibility; at aroma M Beauty lies in the choice of unexpected, precious ingredients. The Gourmand combinations are a direct influence from Maria’s Kyoto born chef husband. Tuberose and Rosemary, Jasmine, and Frankincense essential oils are designed to smell beautiful and simultaneously enchant the mind, the soul, and the skin. Drawing on her Aromatherapy background, Maria has conjured elixirs that will satisfy all your beauty needs.

We will offer beauty products using organic cold pressed oils, organic essential oils, carefully selected for the ultimate refined beauty experience. The initial two offerings are the Camellia Hair Oil and Camellia Face Oil.

The aroma M Beauty line is held in a modern art nouveau glass bottle. Each bottle is adorned with Aroma M’s signature patterned Yuzen paper designs, handcrafted in Kyoto to complete this Japonesque design.

aroma M Beauty oils are made in small batches and contain all natural ingredients. For best results they should be used within six months of purchase.





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