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Mantra Wellness Magazine April 2018

Announcing Geisha Marron Eau de Parfume           

Remember those pushcart vendors selling roasted chestnuts on the sidewalks of New York? Few and far between these days, they’re all but relics of the past. But not so in the cities of Japan. Come autumn, and Japanese chestnut vendors turn out in droves, everywhere diffusing the chilly air with the gently musky aroma of their toasty treats.
Aroma M’s newest fragrance, Geisha Marron, takes its inspiration not only from the scent of roasting chestnuts, but also from that even more widespread flavor of autumn … of red and green leaves turning to brown (marron, in French). Brown is surely the most underserved color in all of perfumery. More than any other, it evokes the musty scent of succulent overripeness, of sweetness that dares to skirt the edge of seductive decay. That is Geisha Marron’s most unique quality. 
Like Geisha Violet, Geisha Green, and the other Aroma M fragrances that have preceded it, Geisha Marron also gives a nod to French perfumery in its use of quintessential French ingredients—in this case, muguet, which joins forces with white Japanese magnolia and characteristically spicy-nutty Japanese chestnut. But brown needs some sparkle to bring out the depth of its tones—hence the balancing addition of mandarin, bergamot, and grapefruit.
Geisha Marron is now available in a portable roll-on and spray flacon, wrapped in traditional brown Yuzen paper from Kyoto.

 

 

 

aroma M Beauty NEW Camellia / Prickly Pear Face Oil 

This luxurious fragrant Rose Facial Oil treatment combines the namesake of aroma M Beauty, Camellia Oil and the potent elixir, Prickly Pear Seed Oil. We discovered this powerful oil on a stay in Marrakech and were hooked after a few days of use. In addition to these two power packed oils we have added these emollient organic oils: Golden Jojoba, Apricot Kernel, Evening Primrose, Virgin Argan, and Vitamin E. Camellia/ Prickly Pear Face Oil is charged with the heady synergy of Moroccan Beldi Rose Essential Oil, Egyptian Rose Essential Oil and Frankincense Essential Oil. This is the ideal liquid moisturizer for hydrating skin to create a luminous complexion. This elixir effortlessly melts into complexions that are normal, oily, or dry without leaving any residue, and adds the experience of uplifting, fully natural fragrance to soothe the mind and heart. Maria McElroy of Aroma M Beauty has combined her experience in the beauty rituals of the Japanese Gion Geisha and Western aromatherapy traditions to create a material for a beneficial and beautiful beauty ritual that combines the best of both traditions.

 

 

aroma M founder Maria McElroy featured in

New York Lifestyle Magazine August 2017

Artisan Craft: Aroma M Hits the High Notes- in Vanity Fair

"The pursuit of perfume perfection took Maria McElroy of Aroma M years of study all over the world. She recently moved her atelier from DUMBO to Bushwick, Brooklyn, where she creates her cult favorite fragrances and beauty oils. Originally a painter with an MFA from the San Francisco Art Institute, she is inspired by color, her years living in Japan, and a romantic imagination. From globally sourced ingredients, to mixing fragrances drop by drop, to hand-packaging her bottles with exquisite imported papers, McElroy does things the hard way, producing premium products backed by 20 years of experience."

Geisha Vanilla Hinoki

     Geisha Vanilla Hinoki: At Last, a Sophisticated Nighttime Vanilla                      

Maria McElroy, founder and owner of the Japanese-inspired cult parfumerie Aroma M, is delighted to announce the first new addition since 2011 to her celebrated Geisha collection. Introducing deep, dark. intoxicating Geisha Vanilla Hinoki, a nighttime—or should we say bedtime--potion that takes an utterly new approach to the world’s most popular gourmand aroma, rumored to have aphrodisiac effects.Vanilla scents tend to have a cloying, candied effect. But not Vanilla Hinoki. Its key ingredient is a woodsy, smoky vanilla found only in Morocco—and very hard to come by. Five years in the making, it’s been blended with unexpected partner notes. Foremost among them is hinoki, a storied cypress.   For centuries, this prized Japanese wood was used to build palaces, temples, shrines, noh theaters--and those hot spring pools known as onsen, found in mountainside inns. Maria’s intention with this new scent was to capture the cloudy, floating, sybaritic sensation of lingering in one of these scented hot springs.

 As for the other ingredients:   They kick off with light and sparkling bergamot combined with spicy, wake-up clove, cardamom, and nutmeg. These segue into more soothing mid-notes: cedarleaf, soft bergamot, and lavender. And finally the lingering drydown: exotic, animalic leather; incense-like patchouli; tropical, evergreen amyris; and cleansing, envigorating cedarwood.  
The overall effect? Subtly sultry, as the Japanese prefer their scents, and wearable by women and men alike.

 

 Camellia Cleansing Oil featured in Organic Spa Skin Care Guide

From Organic Spa Magazine:

Now that women are getting used to moisturizing oils as part of a successful beauty regimen, it's not surprising that cleansing oils are becoming popular as well.

Water can be harsh and potentially drying to the skin, especially if skin is dry or sensitive. Cleansing oils are gently massaged into skin with fingers, then tissued or rinsed off. They remove dirt, excess oil, makeup and environmental impurities, and they don't strip the skin.

"Skin should not feel tight after cleansing," says Maria McElroy, founder of Aroma M Skincare, which just launched its first cleansing oil. " A cleansing oil leaves the skin feeling moist."

Aroma M Camellia Cleansing Oil

McElroy's line was inspired by her love of Japan, and this delicate new oil, featuring organic camellia seed and rice bran oils, is extremely effective and a pleasure to use.

aroma M Beauty Camellia Hair Oil in Elle Magazine editorial featuring founder Maria McElroy.

Tear sheeta of Elle featuring aromam fragrance in April Longs article Eastern Promises

From Elle Magazine:

American artist and perfumer Maria McElroy was similarly inspired by the wisdom of these immaculate women when it came to launching her camellia oil-based skin- and hair-care line, Aroma M Beauty. Geisha use camellia oil instead of water to remove their makeup and cleanse their faces, she says. It's one of the most famous Japanese beauty secrets. It's even written in The Tale of Genji, which is one of the oldest books in the world, that the women in the court used camellia oil to dress their hair, which they then scented with incense.

 




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